Der Hersteller verweist auch nochmal darauf, dass es mittlerweile über sechs Mio. registrierte Nutzer bei Call of Duty Elite gibt. Bisher waren über eine Mio. Abos für den Premium-Zugang zur neuen Online-Plattform der Serie verkauft worden.
While 2011 box office revenue is on the decline — down 4 percent this year at $9.4 billion, compared with $9.8 billion in 2010 -- the number of people purchasing and participating in gaming is on the rise, with no sign of slowing. With more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid.
"Engagement of our Call of Duty audience continues to rise around the world" said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.