Wie Dreamworks heute verlauten lässt, geht man für jenes Projekt eine Partnerschaft mit Ford ein, die "eine signifikante Integration" der Produkte des Autoherstellers in die Leinwandadaption vorsieht. Auch wird sich der Konzern in die Marketingbemühungen einklinken.
Einen ersten Vorgeschmack soll es heute Abend auf der Pressekonferenz von Electronic Arts geben, wo der Publisher natürlich auch Need for Speed: Rivals zeigen wird. Zusammen mit dem Spiel soll nämlich auch ein speziell gestalteter Mustang präsentiert werden.
"Ford also provided the production with an F-450 truck known in the film as “The Beast,” as well as another Mustang to serve as a specially designed camera car, which allows the filmmakers to capture car racing action in new and exciting ways.
“Need for Speed” marks an exciting return to the great car culture films of the 1960s and ’70s, tapping into what makes the American myth of the open road so appealing. The story chronicles a near-impossible cross-country journey for our heroes – one that begins as a mission for revenge but proves to be a journey of redemption.
“Ford Mustang is a symbol of freedom and optimism that allows you to be the person you dream of being, making it the perfect fit for this story,” said Farley. “Ford is excited to partner with DreamWorks and Electronic Arts as they bring the epic gaming franchise of ‘Need For Speed’ to the big screen, allowing us to go further with them as they tell their great story on the global stage.”
The movie is based on Electronic Arts’ popular video game series of the same name. It is one of the most successful racing video game franchises in the world, with more than 140 million games sold. The film stars Aaron Paul (“Breaking Bad”), Dominic Cooper (“Captain America”), Imogen Poots (“Fright Night”) and Michael Keaton (“Batman”), and is directed by Scott Waugh (“Act of Valor”). George Gatins and John Gatins developed the story and wrote the screenplay. John Gatins, Patrick O’Brien and Mark Sourian are producing. The Walt Disney Company is distributing the film in the United States and select international territories, while Mister Smith Entertainment is handling distribution in Europe, Africa and the Middle East. DreamWorks’ partner Reliance will distribute the film in India.
“’The Need for Speed’ movie will embody everything that fans of action racing films want to see – hot cars, high-stakes street racing and mind-blowing stunts,” said Scott Waugh, director of the “Need for Speed” film. “The adrenaline-fueled story across America will keep viewers on the edge of their seats.”